Fun & Funkiness

As we enter the era of digitisation and social media, media and communication have become saturated with the bombardment of too many information and selection. Thus, in capturing the audiences’ minds towards a change of behaviour and attitude, we see the importance of injecting creativity, fun and liveliness in every communication output. Based on the theme 'fun and funkiness', participants should be able to create outputs that are youthful, joyful and lively, yet meaningful and informative in getting the messages across to the audiences.

 

TIPS! Avoid clichés or overused metaphors.